Beanieland was a Flash based MMO themed around Beanie Babies that ran for about 5 years from around January 2008 to June 7th 2013. It was TY's response to other very similar websites at the time such as Webkinz and Neopets. Users could access the site by purchasing a Beanie Baby 2.0 and redeeming the code it came with on TY's website. Activities on the site included games, chat rooms, unique and customizable rooms, areas to visit with your Beanie Baby, and more